Your privacy matters deeply to us. Learn exactly how DecorTrends.in collects, uses, protects, and respects your personal data — fully aligned with India's Digital Personal Data Protection Act (DPDP Act) 2023.

Privacy Policy | DecorTrends.in

 Your Privacy, Protected — Safe & Secure Online Shopping in India

Effective Date: April 2026

Last Updated: April 2026

At DecorTrends.in, we believe that trust is the foundation of every great customer relationship. When you shop with us for modern and affordable home decor, you share personal information with us — and we take that responsibility seriously.

This Privacy Policy explains clearly and honestly:

- What personal information we collect from you

- Why we collect it and how we use it

- Who we share it with (and who we never share it with)

- How we protect your data

- Your rights as a customer under Indian law

- How to contact us with any privacy concerns

This policy applies to all users of www.decortrends.in and is fully compliant with India's Information Technology Act, 2000, the IT (Reasonable Security Practices and Procedures) Rules, 2011, and India's **Digital Personal Data Protection (DPDP) Act, 2023.

By using our website and placing orders with us, you consent to the practices described in this Privacy Policy.

1. Who We Are

DecorTrends.in** is an online home decor store operated in India, offering a wide range of wall decor, living room accessories, kitchen products, and modern home décor items. We are the Data Fiduciary as defined under the DPDP Act, 2023, meaning we determine the purpose and means of processing your personal data.

For any privacy-related queries, you can reach us at:

- Email: support@decortrends.in

- Website: www.decortrends.in

2. What Personal Information We Collect

We only collect information that is necessary to provide you with a safe, smooth, and personalised shopping experience. Here is a breakdown of what we collect and when:

 A. Information You Provide Directly

When you create an account, place an order, or contact us, we may collect:

- Full Name

- Email Address

- Phone Number

- Delivery Address (including city, state, and PIN code)

- Billing Address (if different from delivery address)

- Order History and Purchase Details

- Communications you send us via email, chat, or our contact form

 B. Payment Information

All payments on DecorTrends.in are securely processed through Razorpay, a trusted and RBI-compliant payment gateway. We do not store your credit card, debit card, or UPI details on our servers at any time. Your payment information is encrypted and handled exclusively by Razorpay as per their own privacy and security standards.

C. Automatically Collected Information

When you visit our website, we may automatically collect certain technical data, including:

- IP Address and approximate geographic location

- Browser Type and Version

- Device Type (desktop, mobile, tablet)

- Pages Visited and time spent on each page

- Referring Website (how you arrived at our site)

- Cookie Data (see Section 7 for full cookie details)

This data is collected through tools such as Google Analytics and helps us understand how visitors use our site so we can improve your experience.

D. Information from Third Parties

Occasionally, we may receive information about you from third-party platforms such as:

- Social Media Platforms (e.g., Meta/Facebook, Instagram) if you interact with our ads or log in via social accounts

- Courier Partners (delivery confirmation and address verification data)

- Review Platforms (if you submit a product review via a third-party tool)

## 3. Why We Collect Your Information — Purpose of Processing

We collect and use your personal data only for specific, lawful purposes. We never use your data for any purpose beyond what is described below:

Purpose  Data Used 

 Processing and fulfilling your orders - Name, address, phone, email, order details 

 Sending order confirmations and delivery updates - Email, phone number 

 Providing customer support - Name, email, order history 

 Improving our website and product offerings - Browsing data, analytics 

 Sending promotional offers and newsletters (with consent)  Email address 

 Preventing fraud and ensuring website security  IP address, device data 

 Complying with legal obligations  As required by Indian law 

We operate on the principle of data minimisation — we collect only what we genuinely need and nothing more.

4. How We Share Your Information

We value your privacy deeply. We do not sell, rent, or trade your personal information to any third party for their own marketing purposes. Ever.

We share your data only with the following trusted partners, strictly on a need-to-know basis:

Courier & Logistics Partners

We share your name, phone number, and delivery address with our courier partners (such as Delhivery, Blue Dart, Ekart, and Xpressbees) solely for the purpose of delivering your order.

Payment Gateway

Your payment is processed by Razorpay. They receive transaction details necessary to complete your purchase. We do not have access to your full card or UPI details at any point.

Analytics & Marketing Tools

We use Google Analytics to understand website traffic and user behaviour. This data is anonymised and aggregated — it does not identify you personally. We may also use Meta (Facebook/Instagram) Pixel for retargeting advertisements, subject to your cookie preferences.

Legal Compliance

In exceptional circumstances, we may be required to disclose your personal data to law enforcement, regulatory authorities, or courts if mandated by Indian law or a valid legal order.

Business Transfers

In the unlikely event that DecorTrends.in is acquired by or merges with another business, your data may be transferred to the new entity. We will notify you in advance of any such change and your rights will remain protected.

Your Rights as a Customer — Under India's DPDP Act 2023

India's **Digital Personal Data Protection (DPDP) Act, 2023** grants you the following rights as a Data Principal (i.e., as an individual whose data we process):

Right to Access

You have the right to request a summary of the personal data we hold about you and information about how it has been processed.

Right to Correction

You have the right to request correction of any inaccurate or incomplete personal data we hold about you. You can update most of your details directly from your DecorTrends.in account.

Right to Erasure

You have the right to request deletion of your personal data, subject to our legal obligations. For example, we may be required to retain certain transaction records under Indian tax laws.

Right to Withdraw Consent

Where we process your data based on your consent (e.g., for marketing emails), you have the right to withdraw that consent at any time. Withdrawal of consent will not affect the lawfulness of processing carried out before withdrawal.

Right to Grievance Redressal

If you believe your data is being processed in violation of this policy or applicable law, you have the right to raise a complaint with us and, if unresolved, with the Data Protection Board of India.

To exercise any of the above rights, please email us at jjsundar@yahoo.com with the subject line "Privacy Rights Request" and your registered name and email address. We will respond within 30 days of receiving your request.

6. Data Retention — How Long We Keep Your Information

We retain your personal data only for as long as it is necessary for the purposes described in this policy, or as required by law.

 Data Type | Retention Period |

 Order and Transaction Records  7 years (as per Indian tax law requirements) 

 Account Information  Until account deletion is requested 

 Customer Support Communications | 2 years from date of interaction 

 Analytics and Browsing Data  26 months (Google Analytics standard) 

 Marketing Preferences  Until you unsubscribe or withdraw consent 

When your data is no longer needed, we securely delete or anonymise it.

7. Cookies — What They Are and How We Use Them

Cookies are small text files stored on your device when you visit a website. They help us deliver a better, faster, and more personalised shopping experience.

Types of Cookies We Use:

Essential Cookies

These are necessary for our website to function. They enable core features like your shopping cart, login sessions, and secure checkout. You cannot opt out of these cookies without significantly affecting website functionality.

Analytics Cookies

We use Google Analytics cookies to understand how visitors navigate our website — which pages are most popular, how long visitors stay, and where they come from. This data is anonymous and used solely to improve our website.

Marketing & Retargeting Cookies

With your consent, we use Meta Pixel and similar tools to show you relevant DecorTrends.in advertisements on platforms like Instagram and Facebook after you visit our site.

Managing Your Cookie Preferences

You can control and disable cookies through your browser settings at any time. Please note that disabling essential cookies may affect your ability to browse and purchase on our website.

8. Data Security — How We Protect Your Information

We take the security of your personal data seriously and implement industry-standard technical and organisational measures to protect it, including:

- SSL Encryption (HTTPS) — All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) technology.

- Secure Payment Processing — All payments are handled by Razorpay's PCI-DSS compliant infrastructure.

- Access Controls — Only authorised DecorTrends.in team members with a legitimate business need can access customer data.

- Regular Security Reviews — We periodically review and update our security practices to address emerging threats.

While we implement robust security measures, please note that no method of transmission over the internet is 100% secure. We encourage you to use strong passwords and keep your account credentials confidential.

9. Children's Privacy

DecorTrends.in is an online store intended for adults aged 18 years and above. We do not knowingly collect, store, or process personal data from children under 18.

In line with the DPDP Act, 2023, we do not conduct targeted advertising directed at minors, and we do not engage in profiling of children. If you believe a child has provided us with personal data, please contact us immediately at support@decortrends.in and we will delete that information promptly.

10. Third-Party Websites and Links

Our website may occasionally contain links to third-party websites, social media platforms, or partner pages. Please note that:

- These third-party websites operate independently and have their own privacy policies.

- DecorTrends.in is **not responsible** for the privacy practices of any third-party website.

- We encourage you to read the privacy policy of any website you visit via a link from our platform.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will:

- Update the "Last Updated" date at the top of this page.

- Post a notice on our homepage for a reasonable period after the change.

- Send an email notification to registered customers for material changes.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your data.

12. Grievance Officer — Contact for Privacy Concerns

In accordance with the **Information Technology Act, 2000** and the **DPDP Act, 2023**, DecorTrends.in has designated a Grievance Officer to address privacy-related concerns from customers.

Grievance Officer

DecorTrends.in

Email: jjsundar@yahoo.com

Website: www.decortrends.in

Response Time: Within 30 days of receiving your complaint

Support Hours: Monday to Saturday, 10:00 AM – 6:00 PM IST

If your grievance is not resolved to your satisfaction within 30 days, you have the right to escalate your complaint to the Data Protection Board of India once fully operational under the DPDP Act, 2023.

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Frequently Asked Questions — Privacy

Q: Does DecorTrends.in sell my personal data to other companies?

Absolutely not. We never sell, rent, or trade your personal data to any third party for commercial purposes. Your data is used solely to serve you better as a DecorTrends.in customer.

Q: Is my payment information safe on DecorTrends.in?

Yes. All payments are processed through Razorpay, a PCI-DSS compliant payment gateway. We never store your card or UPI details on our servers.

Q: How can I unsubscribe from marketing emails?

Every marketing email we send contains an unsubscribe link at the bottom. Simply click it and your email will be removed from our mailing list within 48 hours. You can also email us at support@decortrends.in to opt out.

Q: Can I request deletion of my account and all my data?

Yes. Email us at support@decortrends.in with the subject "Data Deletion Request" and we will process your request within 30 days, subject to any legal retention obligations.

Q: What is the DPDP Act and how does it protect me

The Digital Personal Data Protection Act, 2023 is India's primary data protection law. It gives you rights over your personal data — including the right to access, correct, and erase your data — and imposes legal obligations on businesses like us to handle your data responsibly and transparently.

Effective Date: April 2026

Last Updated: April 2026

DecorTrends.in — Modern & Affordable Home Decor, Delivered Across India